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Women drive the increase in smartphone usage

02/01/2012   •   Profession news
Women drive the increase in smartphone usage

Ericsson announced that its ConsumerLab international research division has identified the hottest consumer trends for 2012. One of the most interesting findings of the Ericsson study is that women will be driving mass-market adoption of smartphones. The survey also showed that 67% of smartphone users are interested in mobile payments.